Last updated: October 2026

This Privacy Policy describes how your personal information is collected, used and shared when you visit, create an account on, or make a purchase from mywimbledon.london (the “Site”). My Wimbledon is run by My Town Digital Limited, which also runs My Richmond.

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone and some of the cookies installed on your device. As you browse the Site, we also collect information about the pages and offers you view, the websites or search terms that referred you to the Site, and how you interact with the Site. We refer to this as “Device Information”.

We collect Device Information using the following technologies:

• “Cookies” are data files placed on your device that often include an anonymous unique identifier. For more information about cookies and how to disable them, visit www.allaboutcookies.org.
• “Log files” track actions on the Site and collect data including your IP address, browser type, internet service provider, referring/exit pages and date/time stamps.
• “Web beacons”, “tags” and “pixels” are electronic files used to record how you browse the Site.

When you create an account, we collect your name, email address and password, along with the offers you save. We refer to this as “Account Information”.

When you order a LoveLocal Card, we collect your name, billing address, postal address, email address, phone number and payment information. Payments are made by Direct Debit and processed securely by our payment provider, GoCardless, and we do not store your bank details. We refer to this as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we mean Device Information, Account Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use Order Information to fulfil your order, including processing payment, posting your printed LoveLocal Card, emailing your digital card, and sending invoices or order confirmations. We also use Order Information and Account Information to:

• Communicate with you about your card and account;
• Screen orders for potential risk or fraud; and
• Where in line with the preferences you have shared with us, send you information or marketing about our offers and services.

We use Device Information to help screen for potential risk and fraud (in particular, your IP address), and more generally to improve the Site, for example by analysing how visitors browse and interact with it, and to assess the success of our marketing. Device Information may also be used for remarketing through Google Ads, Microsoft Advertising or Meta (Facebook and Instagram).

SHARING YOUR PERSONAL INFORMATION

We do not sell your personal data, and we only disclose it as described here. We may share personal data with:

• Our business partners;
• A named third party, for example in relation to an offer you have redeemed or a competition you have entered, and only where you have given consent;
• Service providers that perform services on our behalf, such as payment processing, hosting and email.

GoCardless processes your payment information under its own privacy notice, available at gocardless.com/privacy.

We may also disclose personal data (a) if required or permitted to do so by law or legal process, for example a court order or a request from a law enforcement agency; (b) where we believe disclosure is necessary to prevent physical harm or financial loss; (c) in connection with an investigation of suspected or actual fraud or other illegal activity; and (d) if we sell or transfer all or part of our business or assets, including in a reorganisation, dissolution or liquidation.

BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to show you targeted advertising or marketing we believe may interest you. You can opt out of targeted advertising here:

• Meta (Facebook and Instagram): https://www.facebook.com/adpreferences
• Google: https://myadcenter.google.com
• Microsoft: https://account.microsoft.com/privacy/ad-settings

You can also manage many advertising cookies at www.youronlinechoices.com/uk.

DO NOT TRACK

We do not alter the Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS

Under UK data protection law (the UK GDPR and the Data Protection Act 2018), you have the right to access the personal information we hold about you and to ask for it to be corrected, updated or deleted. You can also object to us using your information for marketing at any time, including by using the unsubscribe link in our emails. To exercise any of these rights, contact us using the details below.

We process your information to fulfil our contract with you (for example, when you order a LoveLocal Card), with your consent (for example, for marketing emails), or to pursue our legitimate business interests listed above. Some of our service providers may store or process your information outside the UK. Where this happens, we make sure appropriate safeguards are in place.

DATA RETENTION

We keep your Account Information and Order Information for as long as your account is active or as needed for our records, unless you ask us to delete it.

CHANGES

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, email us at info@mytowndigital.com.

If you’re not happy with how we’ve handled your information, you also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk.